ON THE JOB
What I Did Differently
Over the years, I’ve developed a few methods of my own. Practical tools born from real projects, not theory. Each of them came from a genuine need to make marketing more human, strategic, and effective. Here are a few that stuck.
Brand Personality Test
A playful, eye-opening workshop that helps brands discover who they really are on social media versus who they want to be. It exposes the gap between intent and perception, revealing what’s holding a brand back from sounding human and confident online.
Campaign Reframing
A process for taking what’s already out there (live or past campaign) and reframing it into something new. By reworking the angle, storytelling, and distribution tactics, it injects new life into existing content and allows it to deliver better defined goals.
Education, Done My Way
I hold a Master’s degree in Law from the University of Gdańsk. An experience that infused structure and discipline into my thinking. But the real shift happened right after, when I stepped into marketing and learned the craft by doing. The most valuable lessons don’t come from paper, but from doing the work.
ARTICLES
Change for Whom? What Constitutes a Real Rebrand.
Many brands mistake cosmetic updates or internal tweaks for true transformation, but a real rebrand entails a strategic shift in positioning, narrative, and audience experience. There are facelifts (purely visual refreshes) and technical tweaks (small functional fixes), and then there's the risk of overhyping that can backfire when customers see no meaningful change. A genuine rebrand arises when business evolution, audience expectations, or internal identity demands more than superficial change. Brands ought to focus on value, alignment, and lived experience rather than flashy announcements.
The Secret Sauce for Marketing That Connects in 2025
Marketing must move beyond chasing clicks or viral moments and instead emphasize trust, meaningful connection, and balanced content strategies. Short-form content can spark interest, but long-form storytelling is essential for fostering deeper engagement. Zero-party data enables brands to build personalized relationships ethically. Sustainability must shift from marketing claim to operational truth, and AI should play a supporting role rather than replace human insight or creativity. Ultimately, this article advocates for integrated, audience-centric marketing grounded in authenticity and reciprocity.
B2B Marketing: Myths That Need Debunking
This article challenges common assumptions about B2B marketing. Logic alone is not enough and creativity, brand, and narrative remain very much relevant in any B2B context. Time to debunk myths such as 'B2B buyers care only about data' or that 'creativity is unnecessary'. Emotion and differentiation influence decisions however technical the brand's space. The real constraints in B2B, like complex buying cycles, multiple stakeholders or strict ROI demands, should not eliminate humanity or imagination in marketing. How about being responsive to B2B dynamics whilst drawing from the power of story, identity, and connection.
ABOUT ME
My Journey
I’m Jasiek - a brand strategist and digital creative marketer who believes curiosity is the best strategy. When my family left communist Poland for Germany when I was five, I got a taste for movement. From London to Switzerland, and now France, I draw from change.
After 15 years in strategic marketing, I founded Pink Buffalo Studios - a digital nomad collective built to work leaner, sharper, more human.
I believe in doing things with meaning or not at all. Honesty over polish, collaboration over ego, and work that always leaves something better behind.
KEY FOOTSTEPS
Entrepreneur
PINK BUFFALO STUDIOS ┃France
Founded a company with the aim of disrupting the creative services market by leaner ways of working and direct access to independent talent.
Marketing Director
PALLAS CLINICS ┃Switzerland
Leading the marketing and communications department of a Swiss eye clinic group.
Head of Digital
WEBER SHANDWICK ┃Switzerland
Connecting the dots between digital PR
and marketing for a variety of brands
and across industries. Designing journeys that build meaningful brand experience.
Lead Social Media
SWATCH ┃Switzerland
Heading the social media department, overseeing channel and content strategies, managing influencer activations and community management.
Head of Digital
CARL F. BUCHERER ┃Switzerland
Department head overseeing all things digital, from website, campaigns, channel, media and content strategy.
Head of Digital
VILLIGER CIGARS ┃Switzerland
Leading digital marketing efforts, website relaunch, brand facelift and defining a heavily SEO-centric marketing strategy in a regulated industry.
Creative Freelancer
JAZZ IT UP ┃Switzerland
Graphic design, visual storytelling, data visualization.
Cmty. Manager
DEMOSCOPE ┃Switzerland
CRM management with UX design and email marketing. Market research for brands and organizations targeting the Swiss market.
Account Manager
VISION CRITICAL (now: ALIDA) ┃UK
Managing branded online communities (B2C) from setup to ongoing management and data analysis for a number of global consumer brands.
Lead Cmty. Manager
ALL GLOBAL (KANTAR HEALTH)┃UK
Managing professional online healthcare communities across Europe. Supervising a team. CRM management, email marketing, research.
IN MY OWN WORDS
Change shaped me early. It taught me to be curious, to adapt fast, and to keep moving until things feel right.
15
Years in Strategic
Marketing
50+
Brands Across
Industries
1%
of Every Pink Buffalo Studios
Project is Given Back
LATEST PROJECT
Pink Buffalo Studios
I didn’t build Pink Buffalo Studios to be big. I built it to be honest and a space where talent from around the world can contribute from their natural habitat, doing their best work as part of the same wild, pink buffalo herd.
What began as a small experiment quickly became a way of working I don’t want to unlearn. Purpose first, egos checked, and every project leaving something meaningful behind. It’s not an agency, it’s a mindset: less noise, more meaning. Work smarter, stay independent, and still do work that matters.
@jasiek.explores
Ping Me
Whether you're looking for new talent or simply interested in my take on your brand strategy, I'm happy to connect.